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Privacy Policy ESPN Louisville

**Effective Date:** June 19, 2026

ESPN Louisville (“ESPN Louisville,” “we,” “us,” or “our”) operates the website located at www.espnlouisville.com (the “Site”) and the ESPN Louisville mobile application (the “App”), collectively the “Services.” This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using the Services, you agree to the collection and use of information as described in this policy.

## 1. Information We Collect

**Information you provide to us directly**, such as when you:
– Contact us, submit a comment, or fill out a form on the Site
– Enter a contest, sweepstakes, or promotion
– Sign up for email newsletters, alerts, or text message updates (including job/UPS text alerts)
– Apply for employment through our Employment Opportunities page
– Communicate with our hosts, producers, or sales staff via the email addresses listed on our Contact Us page

This may include your name, email address, phone number, mailing address, and any other information you choose to share.

**Information collected automatically**, when you use the Site or App, including:
– IP address, device type, operating system, and browser type
– Pages or screens viewed, time spent, and links clicked
– App usage data, such as content streamed or listened to, push notification interactions, and crash/diagnostic data
– Advertising identifiers (such as your device’s Ad ID), used for ad delivery and measurement
– Approximate or precise location (if you grant location permission on the App, used for local content, weather, and relevant advertising)

**Information from third parties**, such as analytics providers, advertising partners, and social media platforms (e.g., if you interact with our Facebook, X/Twitter, or YouTube pages).

## 2. Cookies and Tracking Technologies

We and our third-party partners use cookies, pixels, SDKs, and similar technologies to:
– Remember your preferences
– Understand how visitors use the Site and App
– Deliver and measure advertising, including interest-based (“personalized”) ads

You can control cookies through your browser settings, and you can limit ad tracking through your mobile device’s privacy settings. Some features of the Services may not function properly if you disable cookies.

## 3. How We Use Your Information

We use the information we collect to:
– Operate, maintain, and improve the Site and App
– Respond to inquiries, job applications, and contest entries
– Send service-related communications, newsletters, or text alerts you’ve opted into
– Personalize content and deliver relevant advertising
– Analyze usage trends and measure the performance of our content and ads
– Comply with legal obligations and protect the rights and safety of our users and business

## 4. Text Messaging (SMS)

If you opt in to text alerts (such as our job/UPS text lines), message and data rates may apply, and message frequency varies. You can text **STOP** to unsubscribe at any time or **HELP** for assistance. Mobile opt-in information and consent will not be shared with third parties for marketing purposes. Carriers are not liable for delayed or undelivered messages.

## 5. Third-Party Services

The Services use third-party tools that may collect information independently, including but not limited to Google Analytics, Google Ads/AdSense, Google Tag Manager, Google reCAPTCHA, social media plug-ins (Facebook, X/Twitter, YouTube), podcast and streaming providers (Omny Studio, Amperwave), and RSS content widgets. These third parties have their own privacy policies governing their use of your information. Google’s practices are described at https://policies.google.com/privacy.

We may also link to or embed content from partner sites (such as ESPN.com, team sites, or sponsor pages) that are governed by their own privacy policies.

## 6. How We Share Information

We do not sell your personal information. We may share information with:
– Service providers who help us operate the Site, App, or our advertising programs
– Advertising and analytics partners, on an aggregated or device-level basis for ad delivery and measurement
– Law enforcement or regulators when required by law or to protect our rights, users, or the public
– A successor entity in the event of a merger, acquisition, or sale of assets

## 7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

## 8. Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

## 9. Your Choices and Rights

Depending on your location, you may have the right to access, correct, delete, or opt out of certain uses of your personal information. To exercise these rights, or to opt out of marketing emails or text alerts, contact us using the information below. We will respond to verifiable requests in accordance with applicable law.

## 10. Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is no industry-standard response to these signals, our Services do not currently respond to them.

## 11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” above reflects the most recent update. Continued use of the Services after changes are posted constitutes acceptance of the revised policy.

## 12. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

**ESPN Louisville**
Office: 502-992-8479
Email: Partnerships@ESPNLouisville.com

This site is also protected by Google reCAPTCHA; Google’s Privacy Policy (https://policies.google.com/privacy) and Terms of Service (https://policies.google.com/terms) apply.